{"title":"the upside","description":"","products":[{"product_id":"rainbow-socks-navy-c-51","title":"Rainbow Socks","description":"\u003cp\u003eKeep little feet cosy and comfy. This gorgeous two-pack set features rainbow and classic stripe designs. Oh-so-soft and with turn-down tops, they finish off any outfit and make a great little gift idea too.\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/kite-clothing.co.uk\/collections\/the-upside\"\u003e\u003cstrong\u003eShop coordinating items in our \u003cem\u003eThe Upside\u003c\/em\u003e collection\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cdiv style=\"margin:8px 0 5px 0;font-size:16.5px;\"\u003eKey features:\u003c\/div\u003e\u003cul\u003e\n\u003cli\u003eTwo pack\u003c\/li\u003e\n\u003cli\u003eTurn down tops\u003c\/li\u003e\n\u003cli\u003eRainbow and stripe designs\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv style=\"margin:8px 0 5px 0;font-size:16.5px;\"\u003eWhat it's made from:\u003c\/div\u003e\u003cul\u003e\u003cli\u003e90% organic cotton 8% polyamide 2% elastane\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv style=\"margin:8px 0 5px 0;font-size:16.5px;\"\u003eCare and details:\u003c\/div\u003e\u003cul\u003e\n\u003cli\u003eMachine washable at 40°C, or at 30°C to be kinder to the planet\u003c\/li\u003e\n\u003cli\u003eIron on a low temperature\u003c\/li\u003e\n\u003cli\u003eMade in Turkey\u003c\/li\u003e\n\u003cli\u003eStyle number 51-3855-BUH\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Spring 25","offers":[{"title":"Newborn-6 months","offer_id":55621602443648,"sku":"51-3855-BUH-068cm_nb-6m","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"6-12 months","offer_id":55621602476416,"sku":"51-3855-BUH-080cm_6-12m","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"12-24m | 1-2y","offer_id":55621602509184,"sku":"51-3855-BUH-092cm_12-24m_1-2y","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0254\/5789\/files\/51-3855-BUH-A.jpg?v=1774004287"},{"product_id":"my-first-vest-the-upside-rainbow-c-99","title":"My First Vest The Upside","description":"\u003cp\u003eThe perfect little vest for babies born earlier than expected or those needing extra care in their early days. Developed with neonatal specialists, this design balances functionality with comfort and uplifting prints.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSpecialist features\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePopper openings allow the vest to open completely flat for stress-free dressing\u003c\/li\u003e\n\u003cli\u003eFull side and shoulder openings avoid the need for “over the head” dressing\u003c\/li\u003e\n\u003cli\u003eFull crotch opening for quick and easy nappy changes\u003c\/li\u003e\n\u003cli\u003eClear visibility of intravenous sites for babies receiving IV infusions\u003c\/li\u003e\n\u003cli\u003ePrinted internal labels and flat seams for comfort\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ca href=\"https:\/\/kite-clothing.co.uk\/pages\/neonatal-and-premature-range\"\u003eRead more about the specialist product features here\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFabric and care\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e95% organic cotton 5% elastane\u003c\/li\u003e\n\u003cli\u003eProud to be certified to the Global Organic Textile Standard (GOTS)\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eThe Upside\u003c\/i\u003e all-over print\u003c\/li\u003e\n\u003cli\u003eSingle jersey with a little bit of stretch (180-190 gsm)\u003c\/li\u003e\n\u003cli\u003eMade in Turkey\u003c\/li\u003e\n\u003cli\u003eMachine washable at 40 degrees, or at 30 degrees to be kinder to the planet\u003c\/li\u003e\n\u003cli\u003eStyle number 99-4354-BUS\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ca href=\"https:\/\/kite-clothing.co.uk\/blogs\/news\/the-story-behind-our-neonatal-and-prem-range\"\u003eRead the story behind our range here\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/kite-clothing.co.uk\/collections\/premature\"\u003ePart of our neonatal and premature clothing range\u003c\/a\u003e\u003c\/p\u003e","brand":"Prem","offers":[{"title":"3.5lb | 1.5kg","offer_id":56739516776832,"sku":"99-4354-BUS_3.5lb_1.5kg","price":15.0,"currency_code":"GBP","in_stock":false},{"title":"4.0lb | 1.8kg","offer_id":56739516809600,"sku":"99-4354-BUS_4.0lb_1.8kg","price":15.0,"currency_code":"GBP","in_stock":false},{"title":"5.5lb | 2.5kg","offer_id":56739516842368,"sku":"99-4354-BUS_5.5lb_2.5kg","price":15.0,"currency_code":"GBP","in_stock":false},{"title":"7.5lb | 3.4kg","offer_id":56739516875136,"sku":"99-4354-BUS_7.5lb_3.4kg","price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0254\/5789\/files\/99-4354-BUS-A.jpg?v=1761657236"},{"product_id":"my-first-hat-the-upside-rainbow-c-99","title":"My First Hat The Upside","description":"\u003cp\u003eA beautifully soft jersey hat and two coordinating bonding squares make up this special set for babies born a little earlier than expected. Made in Kite’s signature soft organic cotton with bright, uplifting prints.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSpecialist features\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHat: Designed to provide warmth and comfort while avoiding any pressure points, this cosy little hat is both practical and adorable\u003c\/li\u003e\n\u003cli\u003eBonding Squares: Used in neonatal units to support bonding between parents and their babies, these small fabric squares help exchange familiar scents. One square is kept with the baby and the other worn by the parent, with regular swaps to offer comfort and reassurance through scent connection\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ca href=\"https:\/\/kite-clothing.co.uk\/pages\/neonatal-and-premature-range\"\u003eRead more about the specialist product features here\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFabric and care\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e95% organic cotton 5% elastane\u003c\/li\u003e\n\u003cli\u003eProud to be certified to the Global Organic Textile Standard (GOTS)\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eThe Upside\u003c\/i\u003e all-over print\u003c\/li\u003e\n\u003cli\u003eSingle jersey with a little bit of stretch (180-190 gsm)\u003c\/li\u003e\n\u003cli\u003eMade in Turkey\u003c\/li\u003e\n\u003cli\u003eMachine washable at 40 degrees, or at 30 degrees to be kinder to the planet\u003c\/li\u003e\n\u003cli\u003eStyle number 99-2826-BUA\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ca href=\"https:\/\/kite-clothing.co.uk\/blogs\/news\/the-story-behind-our-neonatal-and-prem-range\"\u003eRead the story behind our range here\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/kite-clothing.co.uk\/collections\/premature\"\u003ePart of our neonatal and premature clothing range\u003c\/a\u003e\u003c\/p\u003e","brand":"Prem","offers":[{"title":"4.5lb | 2.0kg","offer_id":56739517038976,"sku":"99-2826-BUA_4.5lb_2.0kg","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"7.5lb | 3.4kg","offer_id":56739517071744,"sku":"99-2826-BUA_7.5lb_3.4kg","price":16.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0254\/5789\/files\/99-2826-BUA-A.jpg?v=1761127926"}],"url":"https:\/\/kite-clothing.co.uk\/collections\/the-upside\/4-5lb_2-0kg.oembed","provider":"Kite Clothing","version":"1.0","type":"link"}