Hello Earth
It’s time to say a huge HELLO to our brand new collection: a range packed full of meaning, designed to inspire a deeper connection with our planet.
Read on to discover how we came up with our theme Hello Earth and how we hope it motivates us all to think about ways we can care for our wonderful world.
How it all began
Our founder and head of design, Jo, was pondering the theme for this collection and was struck by a question "Hello Earth, what can I do?".
The idea grew from there and she wondered how we could inspire children to approach life with a planet-protecting mindset.
“Reflecting on the natural beauty both of Dorset and the wider world, I felt excited about using nature's narrative to create some inspiring designs full of beautiful details and compelling stories."
Concept to collection
Our team then set about creating a range designed to pique curiosity and spark conversations about looking after our planet.
Firstly, they carefully selected colours inspired by the world around us (naturally!).
Then our in-house designer worked to uncover special stories and ideas, such as a print filled with flowers that young children can easily grow themselves from seeds to help nourish the earth.
Thoughtful details
We carefully combined special elements to bring the theme to life even further and to help you and your little one feel closer to the planet.
Discover rain and sunshine working together to grow flowers, creatures doing their part to help the planet, and so much more.
Sustainability at our heart
Protecting the planet is in our DNA.
All of our garments are made from sustainable fabrics and we are proud to be certified to the Global Organic Textile Standard (GOTS).
This season is no different, we have worked our socks off to create a planet kind and human kind collection.
Bringing the designs to life
One of the best parts of a new collection is getting to share experiences with our mini models at our photoshoots, where we love to encourage exploration and play in nature.
They watered plants, told the time with a dandelion, met some new furry friends and enjoyed lots of fresh air.
Quality that lasts
Choosing clothes that stand the test of time is a planet-positive choice.
We design garments that survive the scrapes and scuffs of adventuring and can be worn, loved, washed and worn again before being passed on.
You can find out what our customers say about our quality and more on Trustpilot.
Our poem brought to life...
Childrenswear
Discover our special styles designed to inspire earth-loving explorers aged 0-13 years.
There is so much choice, from outdoor adventure-wear to skin-kind sleepwear and more.
And with colours that mix and match, the outfit combinations are endless.
Womenswear
Our styles for you are cut to be flattering, comfortable, and to feel special no matter what, so they stay in your wardrobe for a long time to come.
This season, you’ll discover fabulous prints and colours combined with beautiful silhouettes, all made from super-soft and sustainable fabrics.
Explore the new collection now.
