The Hug
We’re so excited to introduce our newest styles, and we can’t wait to give you a behind-the-scenes peek at how our latest Kite collection was brought to life.
Now that the full range is here, pop the kettle on, sit back, and let us take you through the little details that make this collection something truly special.
The inspiration
When Jo, our founder and head of design, set out to create this collection, her goal was simple: to bring people together.
"The Hug is all about love, support, and feeling connected. We took inspiration from nature - like the way trees and plants work together in the 'wood wide web' - and turned those ideas into prints and designs that reflect community and togetherness.
But it didn’t stop there. We also reflected on those little moments of joy that bring us together, reminding us that a sprinkle of love really does make the world go round.”
Colours and prints
We’ve carefully chosen a selection of colours to bring our prints to life this season.
You’ll find some gorgeous combos like berry and blush pink and pine and spruce green.
These calming tones sit right alongside our signature uplifting bright and bold colours, so every day can feel a little brighter.
Thoughtful designs
Every piece in this collection starts with a story.
One of our favourites is pig pannage - a playful print that celebrates the tradition of releasing pigs into the neighbouring New Forest to munch on the acorns and chestnuts that are poisonous to the native ponies.
Throughout the collection, you’ll find themes of teamwork, nature, and connection - think friendly animals, interconnected ecosystems, and even super stars shining brightly!
Heart-warming photos
Our photoshoots are such a great opportunity for us to come together with our mini models and capture some beautiful moments to share with you.
It’s all about having fun, from making new friends and playing games to dancing around, and, of course, sharing plenty of huggles!
Our poem brought to life...
Each season, Jo pens a poem that sparks the ideas and inspiration behind our prints and designs.
Enjoy her latest verse below and feel the love behind The Hug.
The Kite way
We’re always working to make better clothing - pieces that feel softer, wash well, and last longer, so you can enjoy them for years and years to come.
Quality you can trust
We make clothes for real life. Whether your little one is off exploring nature (and getting muddy!) or baking up a storm in the kitchen, our clothes are designed to handle it all.
They’re made to be worn, loved, washed and worn again, before being passed on for the next adventure.
Don’t just take our word for it - check out what our customers are saying on Trustpilot!
Sustainability in every stitch
Sustainability isn’t just a buzzword for us - it’s at the heart of everything we do.
Our clothes are made with responsible fabrics, and we’re proud to be certified by the Global Organic Textile Standard (GOTS). That means our clothes are kinder to the environment and the people who make them.
Childrenswear
Explore our collection for little adventurers aged 0-13 years.
We’ve got everything from skin-kind sleepwear to layers ready for the coldest of days.
With some of our most feel-good designs yet, your little one’s next favourite outfit is waiting for them at Kite.
Womenswear
Our women’s collection is all about feeling special every day.
The styles are designed to be flattering, comfy and unique, with prints and colours combined in a special Kite way.
Discover new silhouettes and some classic favourites that will make you fall in love with Kite all over again.
Explore the new collection now
